Great content can be leveraged across broader marketing and sales initiatives, saving you precious resources, while helping you to start and sustain a conversation with your customers and grow your business. There’s also the opportunity cost associated with mediocre content, as missing out on capturing your next greatest customer can be costly.

Content targeting is both an art and a science, but the better you know your audience, the better chance you have of providing contextually relevant material. By starting with a detailed buyer persona, your content has the opportunity to “connect” with and engage your prospect or customer.

Mind The Ps Marketing offers two decades of marketing experience, ranging from Fortune 250 Companies to entrepreneurial ventures. Delivery vehicles for content includes:

• Websites
• White papers
• Email campaigns
• Blogs
• Social networks
• Trade show and event collateral
• Press releases
• Advertising
• RFP responses
• Custom content for different buyer personas
• Sales training on buyer personas

So … what’s your story? Who are you targeting (buyer persona)? What are your key differentiators? How can you repurpose and curate your content to ensure your staff is efficient and your client is “nourished” with the right information?

Ready to take the next step and launch your content marketing strategy and initiatives? Contact Mind The Ps Marketing today to get started on content that engages your customer.