Services
Some of Our Favorite Marketing
At Mind the Ps Marketing, we’re all about making sure your story is communicated the way you envision it, resonates with your audience, and is consistently conveyed during every interaction they have with your brand, from the first time they hear about you, to any time they need customer service, to when they actually use your product.
We specialize in different areas to ensure you’re employing the right marketing mix. We work closely with you to understand your customer’s needs and identify what makes your products stand out. Sometimes people don’t buy for a few reasons – maybe the product isn’t quite right, the message isn’t clear, or the timing isn’t perfect. With over two decades of experience, we’ve helped organizations and businesses big and small, simple to sophisticated, develop their marketing strategies to overcome these objections. So if you need a hand with your marketing, we’re here to help, from strategy to execution to interim CMO!
Check out a few of our specialties below or call us. We’ll walk you through the whole process of getting the results you want.
Some of Our Favorite Marketing
At Mind the Ps Marketing, we’re all about making sure your story is communicated the way you envision it, resonates with your audience, and is consistently conveyed during every interaction they have with your brand, from the first time they hear about you, to any time they need customer service, to when they actually use your product.
We specialize in different areas to ensure you’re employing the right marketing mix. We work closely with you to understand your customer’s needs and identify what makes your products stand out. Sometimes people don’t buy for a few reasons – maybe the product isn’t quite right, the message isn’t clear, or the timing isn’t perfect. With over two decades of experience, we’ve helped organizations and businesses big and small, simple to sophisticated, develop their marketing strategies to overcome these objections. So if you need a hand with your marketing, we’re here to help, from strategy to execution to interim CMO!
Check out a few of our specialties below or call us. We’ll walk you through the whole process of getting the results you want.
Personas
Knowing your buyers inside and out before investing in marketing materials is key if you want to ace your marketing game. That’s where buyer personas come in and why we define them. They give you a sneak peek into what motivates your audience to make a purchase. By creating these personas, you’ll become a pro at catering to your target audience’s needs, motivations, and reasons for buying now (or not).
Want to know how to get started? Mind The Ps Marketing can help you! We’ll show you how to up your game and connect with your customers on a deeper level.
Positioning
These days, when people are thinking about buying something, they usually do lots of research first. What will they find when they read your story?
Good content is consistent, offers a unique value proposition that resonates with your audience and can be leveraged across your marketing and sales channels. It can make or break your efforts; so you want to ensure you’re putting out quality materials that connect with your customers to grow your business or share your organization’s mission. For example, newsletters and emails are typically used to create awareness and interest. Blogs help to build a community. And the list goes on.
Remember that prospects arrive at your content from different places and at various points in the purchasing cycle. It’s important to get the right content in front of the buyer at the right time to ensure the buyer’s prep work helps close the sale at an accelerated pace. By doing so, decisions will be made more quickly and easily.
Lean on our expertise to help you create the right materials, from website content and email campaigns to social media posts and SEO, to so much more.
Place, Promotion, and Physical Evidence
Whether you intend to create a website, a full-blown campaign, an email teaser, a white paper, or deliver just a few well-written, impactful blogs, we’re able to help you deliver the goods to your prospects and customers. Understanding where the material will be used in the sales cycle is critical, as certain materials are used more heavily at different times within the sales process.
Process
Steeped in project management best practices– and in fact, Project Management Professional® certified – all projects are meticulously planned and tracked to ensure successful completion. Realistic timelines are created and include an approval process, to ensure internal buy-in.
But Wait, There's More!
There’s so much more to balancing the marketing mix, including your product or service, purpose, promise, and principles. The story is yours. Make it authentic, original, consistent, and in line with your core mission and values to help make it a recipe for success.
If you’re unsure about where to kickstart your marketing endeavors, we’re here to support you. Reach out to us today to discover more about how we can assist you in effectively connecting with your customers and setting yourself apart in a fiercely competitive market.
Personas
Knowing your buyers inside and out before investing in marketing materials is key if you want to ace your marketing game. That’s where buyer personas come in and why we define them. They give you a sneak peek into what motivates your audience to make a purchase. By creating these personas, you’ll become a pro at catering to your target audience’s needs, motivations, and reasons for buying now (or not).
Want to know how to get started? Mind The Ps Marketing can help you! We’ll show you how to up your game and connect with your customers on a deeper level.
Positioning
These days, when people are thinking about buying something, they usually do lots of research first. What will they find when they read your story?
Good content is consistent, offers a unique value proposition that resonates with your audience and can be leveraged across your marketing and sales channels. It can make or break your efforts; so you want to ensure you’re putting out quality materials that connect with your customers to grow your business or share your organization’s mission. For example, newsletters and emails are typically used to create awareness and interest. Blogs help to build a community. And the list goes on.
Remember that prospects arrive at your content from different places and at various points in the purchasing cycle. It’s important to get the right content in front of the buyer at the right time to ensure the buyer’s prep work helps close the sale at an accelerated pace. By doing so, decisions will be made more quickly and easily.
Lean on our expertise to help you create the right materials, from website content and email campaigns to social media posts and SEO, to so much more.
Place, Promotion, and Physical Evidence
Whether you intend to create a website, a full-blown campaign, an email teaser, a white paper, or deliver just a few well-written, impactful blogs, we’re able to help you deliver the goods to your prospects and customers. Understanding where the material will be used in the sales cycle is critical, as certain materials are used more heavily at different times within the sales process.
Process
Steeped in project management best practices– and in fact, Project Management Professional® certified – all projects are meticulously planned and tracked to ensure successful completion. Realistic timelines are created and include an approval process, to ensure internal buy-in.
But Wait, There's More!
There’s so much more to balancing the marketing mix, including your product or service, purpose, promise, and principles. The story is yours. Make it authentic, original, consistent, and in line with your core mission and values to help make it a recipe for success.
If you’re unsure about where to kickstart your marketing endeavors, we’re here to support you. Reach out to us today to discover more about how we can assist you in effectively connecting with your customers and setting yourself apart in a fiercely competitive market.
Talk to Us
We’re here for you! How can we help you with your marketing? Can’t wait to talk? Call me!
